Vertical — Gaming & digital advertising
App developers get capital on LTV. Not on net-30.
Upfrontly sits inside ad networks, app distributors, and attribution platforms to give mobile app developers working capital sized to the performance data these platforms already hold. UA financing and accelerated payouts — embedded where app developers already log in.
The gap in gaming
App developers hit a cash ceiling well below their performance ceiling.
On the UA side, app developers need capital to buy users before those users generate revenue. A profitable campaign is often capital-constrained well before it’s attention-constrained — a cash-cycle problem, not a unit-economics problem.
On the receivables side, ad networks and platforms pay out on delayed cycles — net-30, net-60, or longer. App developers have earned the revenue, but they can’t redeploy it until the receivable clears.
Upfrontly addresses both ends. UA financing purchases the app developer’s future LTV receivable at a discount, so they can buy users before those users generate revenue. Accelerated payouts purchases the app developer’s ad-network receivables so they don’t have to wait for net-30 or net-60 to clear. Both products work across the ecosystem — not tied to any single network.
Forward capital
UA financing.
We purchase the app developer’s future LTV receivable at a discount, sized from the cohort and attribution data platforms already hold. Sizing reflects reality — not a credit score.
Stop throttling proven campaigns because cash is out. Upfrontly purchases your future LTV receivable at a discount, so you have capital today to buy the users your unit economics already say are profitable — sized from your actual cohort performance, deployed at the pace you can absorb. The receivable settles to Upfrontly as those cohorts mature.
- Sized from attribution and cohort data, not a personal credit score
- Deployed into spend at the pace your campaigns can actually absorb
- The receivable settles at source as cohorts mature — no personal guarantee
Let app developers scale against their own performance data. Your attribution or network data supplies the signal; Upfrontly does the underwriting and holds the credit risk. App developers who would have hit a cash ceiling and pulled back instead keep spending — and spend more.
- Native in your dashboard; SDK or API-driven
- Higher retained app developer spend; revenue share on origination
- Platform supplies data; Upfrontly handles underwriting, funding, and servicing
Acceleration
Accelerated payouts.
Early payment on app developer receivables from ad networks and platforms. The network already owes the money; we pull it forward.
Offer same-day or next-day payouts to app developers without changing your own settlement timing. Upfrontly purchases the app developer’s receivable from you so they have cash today; when you settle, the receivable flows to Upfrontly at source. Zero change to your payment mechanics; a measurable lift in app developer retention and satisfaction.
- Schedule released per-app developer — you configure the risk posture
- No change to your settlement timing; Upfrontly purchases the receivable and funds the gap
- Off-balance-sheet — the receivable and credit risk stay with us
Turn net-30, net-60, or post-campaign payouts into same-day liquidity — without changing your existing flow. Keep your network relationships; keep your invoicing. Upfrontly purchases the receivable at a discount taken at source; cash arrives immediately.
- Paid receivables from networks and platforms
- Keep your existing network relationships; no new invoicing workflow
- Discount taken at source — no surprise bill later
Ecosystem-wide
Not tied to any single ad network.
Upfrontly works across ad networks, app distributors, and attribution platforms. We don’t require an app developer to consolidate their spend, and we don’t treat any single channel as the sole source of truth. Financing remains available as app developers shift budget, swap networks, or expand into new platforms.
For platforms, this is a differentiated feature without the integration assumption that the app developer lives only on your network. For app developers, it means the financing follows you — not a network.
- Works across ad networks
- Works across app distributors
- Works across attribution platforms
- Underwrites on aggregated data, not single-channel signal
Integration
1–2 dev days. 60 days to live pilot.
Scope
We agree on pilot app developers, volume cap, and data access mechanics in writing before any code ships.
Integrate
A thin SDK or API embeds offers in the app developer UI. Data flows in; funding flows back.
Purchase
Upfrontly funds each purchase and holds the credit risk. Platform earns a revenue share.
Settle
The receivable settles to Upfrontly at source as it clears or as cohorts mature. No collections workflow for the platform.
Next step
Let’s run a gaming pilot.
We’ll scope it with your team, cap the volume, and set exit criteria in writing before anything goes live.